Signature Events

PalmFest (visit website)

PalmFest is an annual celebration of McAllen’s heritage and culture.  The two day event takes place at the beginning of October inside the McAllen Convention Center and all around the grounds in the Oval Park & Reflecting Pond. PalmFest features major attractions, historical displays, art, family games, rides & activities, cooking competitions & demonstrations, live entertainment, and diverse food & beverages. The event is open to the public. Admission and parking are free.



Car Fest (visit website)

The McAllen Convention Center is home to the annual McAllen International Car Fest. Each year, hundreds of vehicles are on display inside the convention facilities and on the adjacent parking lot. The show features different categories of vehicles ranging from classic and antique to muscle cars, hot rods and race cars to modern and concept vehicles.

Sunset Live (visit website)

Sunset Live Outdoor Concert Series: Held every second Saturday of the month from April – June & October – December, focuses on promoting the arts and giving up and coming artists/musicians a different type of exposure outside of the local bar scene. This family & pet friendly event has grown from 1,500 attendees to nearly 4,000 attributed mainly to social media and word-of-mouth.

With the native palm trees and foliage as the backdrop, Sunset Live offers a big city feel with the uniqueness of a Rio Grande Valley sunset to set it apart from all the others. 

Grab a cozy blanket and a lawn chair and experience the perfect sunset serenade at the Sunset Live Outdoor Concert series.



Administrative Professionals Day

Administrative Professionals Day Luncheon and Style Show is designed to recognize the advancing role of administrative support staff and features a three-course meal, a spring fashion show, a showcase of local businesses, networking opportunities and fabulous door prizes intended for fun and pampering.

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We're 2 weeks away from our 9th Annual Administrative Professional's Day Fashion Show & Luncheon. This event offers…


TASTE McAllen = Foodie Paradise😋


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